Perform SEO Yourself for Small Business Owners

 
Learning Outcomes:
  • Understand what search engine optimization (SEO) is
  • How to get more Google reviews for your business page
  • Importance of having a mobile-friendly website
  • Major components of On-page optimization and Off-page optimization
  • The Essentials of setting up a small business website with Squarespace or WordPress
  • How to setup and use Google+ for Business
  • How to Set Up and use your Google+ for Business and Professional
  • The significance of building business profiles across the internet
  • How to outsource content writing for your businesses and website
  • You will understand what necessary sites you must list your business on
Requirements:
  • You will require a basic website built with either WordPress, Squarespace or another simple to use content management system
  • An ability to learn, implement, and make the predictable move
Target Audience:
  • Those who have an interest in dominating the search results for their local city
Anyone interested in providing local SEO services to clients
Description:
I've created a step-by-step SEO training course that walks you through everything you would like to understand about increasing your visibility on the Google local map pack.
In Aug 2015, Google shift from a "local 7 pack" into the "local 3 pack".
It's currently more vital than ever to be working on Local Search Optimization for your business.
Only 3 businesses currently appear in the local business pack when usual "service + city" terms are used in Google searches.
In this SEO course, you’ll learn how to improve the local search position for your business by using the latest Local SEO techniques.
In this SEO Course, I walk you through the fundamentals of:
  • Setting up your Google+ business page
  • Setting up your site for local search traffic
  • Setting up basic social media profiles like LinkedIn, Twitter, and Facebook for business
  • How to Add a Business Listing to an important website like Yelp
  • I teach you some different sites so you can use to generate new clients and more leads for your business
  • You will learn tools, which will be used for tracking your rankings and auditing your business for search
  • Generate a lot of reviews for your business on Google, Yelp, and others
  • I show you the importance of content marketing and how to optimize it for your website and business

The higher you can get your local SEO ranking in the search engines, the greater quantity of local customers you may see coming through your doors. If you have been struggling with SEO for a long time as a local business, then this is perfect SEO certification online course for you!


Class Curriculum

  Setting Up Your Yelp Business Page
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  Social Syndication
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  Asking for Reviews From Your Customers
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  Getting Links From Other Websites aka Backlinks
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  Other Business Sites To Consider Signing Up On
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  Where To Go From Here
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  Conclusion
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Your Instructor

John Shea

I run the online blog No Shame Income where I share what's working for me in the world of online marketing. I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More. I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.

Reviews

5 months ago Infosec Leader

Exceptionally proficient teacher, who will deliberately disclose everything to guarantee your complete understanding. I appreciated the challenges which were presented with the goal that I could have an opportunity to give it a shot for myself rather than continually following along.

3 months ago Jaysen Batchelor

This course was extremely overwhelming to jump into, however the instructor makes an extraordinary effort in showing step by step explaining you with the devices and strategies at an early stage.

1 months ago Milos Montes

Excellent course.... the instructor helped keep me wanting to continue through all the lectures.

1 months ago Alexey Brenes

This was till now the best course I have had on EH Academy. The instructor does a great job! He teaches with great interest and has a rich educational knowledge.

6 months ago Anthony Falcon

This course is really engaging and the instructor was well prepared to deliver the content effectively.

9 months ago Benjamin Major

The instructor has a strong grasp of the subject and makes the learning fun with his antics. Have enjoyed all of this instructor’s courses.

8 months ago Chad Blair

I really liked this course because the instructor uses very basic but clear models to demonstrate a concept. It really helped me get a picture of what's happening throughout the course.

4 months ago Chris Dunavan

For me this was quite quick, but deep enough, course to get detailed knowledge. This class was very well organized and delivered, I enjoyed it.

3 months ago Cristian Drincu

Excellent!! I would recommend as "A Must" for students who are seeking quality course.

2 months ago Edwin-Torres-Sanchez

This is really good, building from beginner to amateur, so far - I've taken a lot from this course and actually am using the things I learn on a daily basis in my work.

6 months ago Glen Ihrig

The course is really engaging and an experiential learning.

7 months ago Hector-Toledo

Almost done with the course. Excellent all round. The course is well structured and the pace is just correct.

1 months ago Hector-Toledo

The instructor explains clearly each point, and he is concise and to the point. He uses practical and visual approach that makes concepts easy to understand and hard to forget.

2 months ago Juan John Charles

Very engaging presentation and manages to condense a lot of information into short periods but still makes it all understandable.

1 months ago Marcus Smith

Very clear instructions and very well put together teaching materials.