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A Step-by-Step Guide to Retargeting (Facebook, Adwords, Twitter)
Introduction
Introduction to the course (2:40)
Introducing Remarketing Retargeting
What is retargetingre marketing how does it work (2:24)
Why is it so important It definitely is (4:22)
Setting up Google Tag Manager
Introducing Google Tag Manager GTM (2:19)
Setting up Google Tag Manager (4:01)
Testing our implementation QA (3:57)
How to use Google Tag Manager (2:51)
Setting up Adwords GDN
Setting up a campaign and installing the code (6:57)
Testing our implementation (1:52)
Setting up Adgroups with simple audience lists Basic (6:23)
Setting up Adgroups using custom combinations Advanced (4:55)
Setting up YouTube Remarketing
Setting up Youtube Video Campaigns Settings (10:35)
Setting up Video Remarketing Lists and Targets (6:02)
Setting up AdRoll Facebook GDN
A brief into to AdRoll and when to use it (1:27)
Setup using AdRoll (4:56)
Setting up Google Display Network campaigns audience lists (6:25)
Setting up Adgroups for Google Display Network campaigns list combinations (4:25)
Setting up Facebook campaigns (3:55)
Setting up conversions in AdRoll (3:21)
Setting up Perfect Audience Facebook Twitter GDN
Setting up the retargeting code (4:47)
AdRoll or Perfect Audience (2:15)
Checking that the code is live active (1:23)
Setting up campaigns and settings (2:38)
Bonus Setting up Google Analytics Remarketing
Setting up Google Analytics Tracking Code (3:25)
Checking your code installation two ways (2:56)
Creating remarketing lists and setting up campaigns in Adwords (5:54)
Creating advanced analytics remarketing lists custom combinations (8:17)
Banners, Video Ads and Creative Assets
Why do banners ads have their own section (2:07)
Google Display Network Text Ads (5:13)
Google Display Network Image Ads (7:34)
Bonus Examples of GDN Image Ads some research tools (4:47)
Adding the Ads to your Google Campaigns (3:58)
YouTube Video Ads (6:28)
Adding the Video Ad to your Youtube Video Campaigns (2:07)
Facebook News Feed Ad Guidelines Best Practices (4:10)
Add Facebook Ads to AdRoll (1:54)
Bonus How to create a gif (4:30)
Bonus How to create a gif from a video (3:54)
Landing page best practices
Which pages are best for your users to land on (4:25)
Setting up Video Remarketing Lists and Targets
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